Are Social Media and Digital Advertising the Same?
Are social media and digital advertising the same? Social media is one of the most popular ways to reach a target audience, and the growth of these platforms is only increasing. As a result, 56% of small businesses prioritize social media in their marketing strategies. According to Upcity, most companies use a select number of social networks to reach their target audience. Whether you’re looking to promote a product or service, social media is a must-have for any company.
While the goal of social media marketing is to drive traffic and engage customers, digital marketing uses the power of cost-effective electronic channels to reach a larger audience. Social media marketing focuses on several social media channels, whereas digital marketing relies on one or more social networks. Although the two are often confused, they are quite different. You can use one or the other depending on your goals. But in order to understand how social media and digital marketing differ, you’ll need to know what each term entails and how you can use it.
Social media is transparent and falls under the category of marketing and branding. As such, many people confuse social media with digital marketing, thinking that it’s a standalone strategy. However, social media is simply a medium to add digital marketing elements to your marketing strategy. It doesn’t mean that social media and digital marketing are identical, but they should work together to get your message out to a large number of people.
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